Head of department Bendik Meling Samuelsen
The Department’s goal is that its candidates will work for the best companies and be qualified to take up leadership positions in such companies. The Department focuses on research-based education communicated in a manner that is conducive to efficient learning in all our programmes. An academic community is characterised by excellent research.
Academic highlights in 2015 include:
- Ali Faradji-Rad (Nanyang Technical University), Bendik M. Samuelsen (BI) and Luk Warlop (KU Leuven and BI) published the article “On the persuasiveness of similar others: the role of menatalizing and feeling of certainty” in the Journal of Consumer Research.
- Auke Hunneman (BI), Peter C. Verhoef (Groningen University) and Laurens Sloot (Groningen University) published the article “The impact of consumer confidence on store satisfaction and share of wallet formation” in the Journal of Retailing.
- Jon Bingen Sande (BI) published, along with Sven Arne Haugland (NHH), the article “Strategic performance effects of misaligned formal contracting: the mediating role of relational contracting” in the International Journal of Research in Marketing.
These are just a few of the top publications in 2015; in total the Department staff published 27 scientific articles at level 1 and level 2.
Jakob Utgård and Tarje Børsum Gaustad defended their doctoral dissertations in the Department’s doctoral programme in 2015.
Studies and programmes
The Department communicates its expertise through two bachelor programmes, the MSc in strategic marketing management, Executive Master of Management programme in marketing management, and PhD programme in marketing. All of the Department’s programmes have a strong focus on the contribution of marketing to business development.
Department organisation
Unlike the traditional theoretical and methodical methods for grouping research communities, the Department has worked to reorganise itself into three groups based on the roles they play to generate market-oriented growth for businesses.
This has resulted in the following groupings:
Explore Market Opportunities – how to identify changes in the needs of customers. This group comprises market analysis specialists, experts within big data, insight, experiments, econometrics, technology and advanced analysis.
Create Market Solutions – how to organise for value creation. This group comprises experts within market-oriented management, contract negotiation, outsourcing, partner selection, localisation decisions, monitoring of contracts, franchise, incentive schemes, networks, internationalisation and value creation for stakeholders.
Manage Market Challenges – how to handle market competition. This group comprises experts that know how to have an impact through messages, brand development, price strategies and tactics, social media, sales, customer segments, positioning and value achievement.